DIRECT-RESPONSE ADVERTISING

Delivering a personal and charismatic bridge between client and consumer has become the fastest growing marketing channel in the United States. Direct-response advertising for any given client provides a more face-to-face grassroots approach, serving as an incredibly effective alternative to generalized mass media ad campaigns such as television, radio and billboards.

For the job seeker, it provides a fast-paced, team-oriented and fun environment that usually offers marked growth potential on a non-seniority, performance-based advancement track. Look for companies such as ours that offer proprietorships, managing partnerships, stock optioning and profit-sharing opportunities. These types of advancement provide you with an unlimited compensatory and career path.

Entry-level positions are most commonly found in sales, market research, product management, marketing, customer service, PR and inventory. Advancement opportunities exist in personnel, product, client and sales management (i.e. corporate trainers, account coordinators and mid- and upper-level supervisors).

Our company's qualifications stress requisite personal qualities over academic qualifications, although academic preparation in marketing, business management/administration and communications will enhance your candidacy. Requisite personal qualities stress development in the intangible areas of leadership, individual and group motivation, student mentality, success dedication, creativity and personality traits beneficial to group, team and consumer interaction.

CAUSE-RELATED MARKETING

CRM is defined as marketing strategies linking purchases of a product or service with fund-raising for a worthwhile charity, project or cause. CRM is a highly effective method that creates a mutually profitable outcome.

Cause marketing aids in building a positive community image for a business while helping a charity gain much-needed visibility and substantial financial recourse. This "cause-related marketing" concept was first used in 1983 by American Express to describe its campaign to raise money for the Statue of Liberty restoration project. American Express pledged to donate one cent toward the restoration project for each use of its card. The effort resulted in a $1.7 million contribution to the project, but also a 45 percent increase in new cardholder membership and a 28 percent increase in card usage by American Express cardholders. This obviously created a CRM win-win situation.

CRM creates an outlet to demonstrate a business' commitment to addressing current social issues. Corporations have been drawn to our CRM programs due to the competition of the expanding marketplace and the need to develop brand loyalty. A number of recent studies documented that consumers carefully consider a company's reputation when making purchase decisions and that a company's community involvement boosts employee morale and loyalty.

• 1998: About 28 percent of the public believed it is very important when buying a product that the company show a high degree in social responsibility.
• 2002: The number had risen to 44 percent.
• 2003: More than 83 percent of consumers had participated in at least one CRM program compared with 68 percent the year before.

This clearly outlines the importance of our CRM programs to our clients and why our portfolio continues to grow at a high rate.

BENEFITS OF CRM

How CRM benefits our company and our clients:

• Differentiates us from others in the consumer eye
• Increases customer loyalty


• Builds our business while we build the community
• Increases and showcases social responsibility
• Increases sales and service industry traffic
• Develops new customers and brand loyalty
• Targets specific customers
• Enhances our corporate image
• Develops employees and improves employee morale/relations
• Achieves positive media coverage and publicity

How CRM benefits our non-profit organizations:

• Raises much-needed funds
• Gains exposure for their mission or cause
• Increases involvement from people in their community
• Develops new donors, volunteers and leaders
• Grants access to marketing expertise, strategy development and other corporate experience